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New York Impact & Women Leaders in Medical: An Interview with MedTech’s Jessica Crawford

I had an opportunity to catch up again with Jessica Crawford, President of New York-based MedTech, connecting bioscience, pharmaceutical and medical technology companies. Jessica and I discussed the success of the inaugural New York Medtech Week, the amazing innovation in New York State, and the upcoming MEDTECH 2016 conference.

 

The Inaugural New York Medtech Week

Janelle Urchenko: Jessica, it’s great to have the chance to catch up with you. I know that the MedTech team has been up to some exciting things lately, like June’s inaugural New York Medtech Week! Tell me more about it. Was it as successful as you’d envisioned?

Jessica Crawford: Absolutely! New York Medtech Week is a week-long initiative highlighting the numerous innovations and medical device companies in New York State that save lives throughout the region and around the world.

In this, the Week’s first year, we were able to share some incredible stories of why MedTech member companies do business in NYS. We also had a social media campaign, highlighting our medical device companies and the economic role the medical device industry plays in the various regions in NYS.

I would love to expand on this more for the 2017 New York Medtech Week and encourage our member companies, and other medical device companies in the state, to celebrate Medtech Week with us.

Technology Innovation Trends - an artistic mindmap from MD&M East

Technology Innovation Trends – an artistic mindmap from MD&M East

 

JU: I know MD&M East played a key role in this year’s New York Medtech Week. The Creation Technologies team and the team from iuvo BioScience, another MedTech member company, had a great time learning and meeting new people in the medical device industry at the conference and enjoyed spending time together in the MedTech booth.

JC: I’m glad to hear that Creation Technologies and iuvo BioScience had such a positive experience at the show! The reception sponsored by the two companies on Tuesday night was a huge success and drew numerous MD&M East attendees to our booth.

For our part, it was a great opportunity for MedTech to work with UBM Americas, the organization that plans all of the MD&M events, on an expanded partnership to launch Medtech Week. UBM has a strong following, so it was very beneficial in pushing the message out about New York Medtech Week and reaching many individuals in the medical device industry, not just our member companies.

Creation Technologies Chicago GM Dan Dery & Creation Design Services Sean Priddy setting up for the Cocktail Reception with iuvo Bioscience at the MedTech booth at MD&M East

Creation Technologies Chicago GM Dan Dery & Creation Design Services Sean Priddy setting up for the Cocktail Reception with iuvo Bioscience at the MedTech booth at MD&M East

 

Amazing Things for Medical OEMs in New York State

JU: One of the things that struck the Creation Technologies team at this year’s show was the diversity of conference attendees. Since our role in the industry is to design, commercialize and manufacture medical devices for OEMs, we really enjoyed the opportunity to learn first-hand the profound impact these products have for end users – patients, hospital administrators, doctors both in clinical practice and in academia. What is one of your key takeaways from MD&M East?

JC: For us, the key takeaway from this show is how essential the medical device industry is within the healthcare ecosystem. As the eighth largest medical device presence in the nation, the industry in New York State accounts for more than 13,000 jobs and $4.6 billion in overall economic impact. In Upstate NY alone, the medical device industry employs 8,400 residents across 141 business establishments.

While at MD&M East, it was great to see the 900+ companies exhibiting, many of which were from NYS or the Northeastern part of our nation. With so many leading companies under one roof, the networking and collaboration at this is event was palpable and we were so pleased to have supported this event as it helps to continue growing the Bio/Med industry in NYS.

 

JU: 13,000 jobs and 4.6 billion dollars – that’s a tremendous impact. What is at the core of this expanding New York State bioscience and medical technology market? Where is the energy and passion coming from?

JC: The numerous economic incentive programs in New York State help to maintain New York as a leader in the industry and continue to energize companies across the state. Since 2001, the region has seen strong employment growth in research, testing and medical labs (up 48%) and bioscience-related distribution (up to 9%) that outpaced national growth. The most highly concentrated industry subsector in the state is drugs and pharmaceuticals with a concentration that is 8% greater than that seen nationally.

 

MedTech President Jessica Crawford and Lieutenant Governor Kathy Hochul kick off New York MedTech Week

MedTech President Jessica Crawford and Lieutenant Governor Kathy Hochul kick off New York MedTech Week

 

Women in Leadership – Medical and Beyond

JU: Speaking of government and its strong advocacy for economic growth in the medical sector, it must have been a treat to have Lieutenant Governor Kathy Hochul as part of the New York Medtech Week kick-off. Not only does her participation underscore the importance of the Week and the opportunity for New York to lead the way in medical device innovation, it also highlights the fact that many of the people now leading the way are women. What’s it been like to work with her?

JC: Working with Lieutenant Governor Kathy Hochul is always a great experience.

A Buffalo native, Hochul is a true friend to our state and to MedTech, and we were honored to have her speak at our annual conference, MEDTECH 2015. Hochul and her team work relentlessly with Governor Andrew Cuomo to continue helping medical device companies in the state and improve the overall economy of NYS.

She and her team continue to impress me, specifically with their responsiveness and interest in helping NYS companies. At MD&M East she met with one of our member companies that is interested in expanding in Upstate New York. Hours after she left the event, she followed up with the company interested in setting up a meeting. It’s that level of responsiveness that makes working with her such a great experience.

 

MEDTECH 2016

JU: MEDTECH 2016 is coming up quickly! What can we expect from this year’s annual conference?

JC: That’s right, MEDTECH 2016 is just around the corner, scheduled for September 26-28 at the Albany Hilton in Albany, N.Y. While MEDTECH 2015 focused on the need for industry collaboration and leveraging the strengths of non-traditional partnerships, MEDTECH 2016 will focus on the need for New York State companies to effectively innovate and what the upcoming election means to the Bio/Med industry.

 

JU: We’re excited to attend again this year, and I know Sean Priddy from Creation Design Services is looking forward to being on one of the panel discussions in the always-interesting Innovation & Technology track.

Last question for you, Jessica. Leaders like Kathy Hochul are having an obvious impact on the growth and success of the medical industry. As the President of MedTech, what has it been like for you personally as a woman in a leadership role in the medical industry? What advice would you offer other woman leaders and entrepreneurs?

JC: My biggest piece of advice for women looking to take on leadership roles in the medical industry is to be passionate about the industry that you work in and continue to grow your professional network. My interest in healthcare and passion for helping our members succeed is what drives me every day. Each week I meet with companies that share the same desire for pursuing medical breakthroughs and improving the health of all. It’s these individuals that motivate me to continue to be my best.

 

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