Drawn to Sales and Marketing since high school, Kathy is an entrepreneur at heart and loves spending her time offering business mentorship to her community in addition to helping lead Creation’s Business Development team.
New business has been referred to as the lifeblood of the company for good reason. Without it, companies cease to exist. So why is it that there’s often a negative stigma associated with the sales craft? Pressure and Performance Like in any other profession, in sales there are exceptional, average and bad performers. ManyRead More
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How Does Your Product Development Cycle Stack Up? Did you know that Deere & Company reduced product development time for construction equipment by 60%, and IBM reduced direct costs in system assembly by 50%? And how did Fuji Xerox’s FX-3500 copier immediately capture 60% of the relevant domestic market? All are historical reference points to
Global competition in the medical device industry is fierce and if your company is not constantly innovating and evolving, you are likely being left behind. For medical device companies in the New York region, staying stagnant is not an option. This tight-knit community plans on being assertive in creating medical devices that will improve lives