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Janelle Urchenko

Janelle Urchenko

Communications and Creative Director

janelle-urchenkoLike many, Janelle spent her formative years believing that ‘career choice’ meant limiting your interests.  These days, she knows better.

She’d like all young (and not-so-young) people to know that it is indeed possible to make a living by splitting your time between right and left-brain action. Just try throwing key ingredients into a pot! Engineering, communications and visual arts can make for a very nice stew.

Janelle spends a good deal of time thinking about effective communication and value, and believes that the best companies seize the opportunities at the intersection of marketing ethics, brand integrity and the needs and desires of their customers and people. She’s passionate about ‘new marketing’, continuous improvement and philanthropy.

Janelle is also proud to live on the rainy West Coast. (Just ask her). She has the travel bug, which is most certainly the by-product of spending many childhood afternoons with the tigers, volcanoes and samurai on the pages of National Geographic. She is an avid shoe-shopper, and loves Food Network, photography, and any organization involved in animal rescue.


First Job: Teaching ballet and jazz to people not much higher than my knee. (Which is really saying something since, if you’ve met me, you know I’m not exactly tall).

Best Part of the Job: No day is ever like the next.

Best Books Ever: Anything by Roald Dahl, Seth Godin, Agatha Christie, T.S. Elliot. And I had a brief but very passionate fling with Dostoyevsky. But if I had to name but one, I think Long Walk To Freedom, the autobiography of Nelson Mandela, is the best book I’ve ever read.

Favourite Way to Relax: Cooking. And hockey. Hands down.

One of My Favourite Quotes: “Never laugh at live dragons.” ~J.R.R. Tolkien

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