Darryl Catellier

Business Systems Leader and Chief Architect

darryl-catellierDarryl’s business card says he’s the Business Systems Leader & Chief Architect, which really means that he spends his days building, analyzing, and generally thinking about business systems and scalability.

“The cool stuff”, in other words.

From a little town outside of Winnipeg, Manitoba, Darryl looks back fondly at his time with the 4-H Horse Club. Though he’s a long-time Vancouver resident, we suspect that his early horse-riding days likely equipped him with the agility, balance and strength so essential to designing effective business systems. (And he was one heck of a barrel-racer).

Darryl found his way to Creation fresh out of university, in the company’s formative years. He strums a mean guitar and has been known to make the odd appearance at open mic night.


Favourite Quote: Learn to do by doing. ~ Dori Gingera, My childhood 4-H Regional Leader

Best Book Ever: How To Keep Your Volkswagen Alive Forever, by John Muir. I learned everything I know about life from this book.

First Job: I spent a year during high-school working at Shakey’s Pizza Parlour.

Favourite Way to Relax: Making Saturday-morning breakfast. My specialty’s ‘guaca’ sauce, a secret mix of avocado, herbs and other spicy stuff.

Hidden Talents?: Fire juggling. It’s easier than it looks… Throw, throw…catch, catch. Really.

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Latest Blog Posts

Most of the IoT (“Internet-of-Things”) hype is about a futuristic vision that has billions of devices generating massive data streams that will be fed into advanced machine learning and AI (“Artificial Intelligence”) systems to create enormous business value. However, often overshadowed in these grandiose discussions is the IoT hardware which makes it all possible. What is ... Read more

So you’ve finally decided to explore using an electronic design and manufacturing services partner to develop and build your product. There are many reasons why this makes sense, but obviously, your product design will benefit from a manufacturing perspective during the design process. 1.  TECHNICAL EXPERTISE AND EXPERIENCE Certainly the electronic design & manufacturing firm ... Read more

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